New General Manager at Barnham Broom to spearhead next phase of growth

Hotel, Sport & Leisure Tue, Mar 22, 2016 5:17 PM

Jonathan Ellse has been appointed as the new General Manager at Barnham Broom, the premium hotel and golf destination, situated 10 miles west of Norwich.

Jonathan's new role at Barnham Broom will be to focus on business development and future sales, raising brand awareness and creating a destination which offers quality service delivered by a passionate and dedicated team. Jonathan will be responsible for all day to day operations of Barnham Broom, overseeing the delivery of exceptional service to all guests.

Originally from South Africa, Jonathan has a wealth of experience built up from over 20 years working in a multitude of tourism businesses around the world ranging from high end business hotels to international resorts, world renowned boutique hotels to luxury country estates. He has an impressive track record having held managerial roles at prestigious hotels and holiday destinations including Sandy Lane in Barbados, Lough Erne Golf Resort in North West Ireland, The Grove in Hertfordshire and Fancourt Hotel, Country Club and Golf Estate, in his native South Africa.

Jonathan has a passion for quality and truly believes that training and communication is the key to delivering a consistently high standard of service to guests.

Jonathan commented: "I am delighted to join Barnham Broom at an exciting phase of its development. When I arrived here, I was immediately struck by the potential the destination offers with assets such as the newly refurbished bedrooms, two immaculate championship golf courses, a luxurious spa, a fantastic new Brasserie, spacious and well appointed meeting and event rooms, and a well-equipped health and fitness club. Barnham Broom truly has something for everyone who visits.

"Already there has been a substantial investment made into Barnham Broom, with all 46 bedrooms being refurbished within the past 12 months. The public areas and the well renowned Sports Bar have also been upgraded. The new addition of the Brasserie at Barnham Broom is a breath of fresh air bringing to life the ‘Taste of Norfolk'.

"The improvements made at Barnham Broom emphasises the commitment that the Chairman and directors have to enhance and developing our product to the highest of standards. As General Manager, I share their vision. By working in partnership with them, I will continue the good work already started in building Barnham Broom's reputation as a top destination to visit in the East of England. I believe the key factor in the success of a destination is the delivery of a consistently high quality service. With the infrastructure we have in place, the whole team at Barnham Broom can focus on giving our guests a memorable experience that will encourage them to return and to tell others about it."

Over £2million has been invested in the last 12 months on refurbishing Barnham Broom's bedrooms and public areas, creating the new Brasserie and giving its Sports Bar a stylish makeover. Despite the economic climate, Barnham Broom continues to grow in popularity, experience a growth in hotel occupancy during the first quarter of 2013.