Forest Pines Hotel & Golf Resort has been awarded a VenueVerdict Gold award for delivering exceptional service during the last year up to June 2012, joining a select group of just 31 UK hotels.
Forest Pines, which is owned by QHotels, is the only Lincolnshire hotel to receive recognition in this year’s awards, which are run by BDRC Continental, the UK’s largest independent market research agency.
The VenueVerdict awards and accreditations are based on customer satisfaction as measured by a hotel’s Net Promoter Score. Only venues, such as Forest Pines, which consistently score 70 or above, receive Gold Standard Accreditation.
Last year Forest Pines Hotel & Golf Resort hosted 1,119 conferences and corporate events, welcoming over 36,353 delegates to its purpose-built conference facilities, which have recently benefitted from a £11 million pound investment.
“We’ve also focused on customer satisfaction and want every conference organiser and delegate to leave Forest Pines feeling happy,” said Velu Balasubramanian, Operations Manager at Forest Pines Hotel & Golf Resort. “We take great pride in doing everything we can to ensure the events that are staged here are the best they can be, whether they be a local group or charity using us for their monthly meetings or large corporate event, with hundreds of delegates, our approach is the same.
“The VenueVerdict Gold Standard Accreditation is one of the most important awards in the hospitality and conference industry as it is based on independent research and looks at customer satisfaction. Everyone at Forest Pines is delighted that their hard work, attention to detail and commitment to creating memorable events has been recognised.”
James Bland, Client Services Director at BDRC Continental added: "The willingness to recommend a product or service to a friend or colleague is one of the ultimate indicators of customer satisfaction, so by basing our awards on Net Promoter Score we are ensuring we recognise the venues that delight their clients time and time again.
“Net Promoter Scores can range from -100 to +100, so to achieve +70 over a twelve month period is not easy, and requires the efforts of a dedicated, talented team committed to hosting successful meetings and events.”