Hotel and Facilities Management by Leisure Connection, a leading operator of outsourced leisure facilities within the private and hotel sector, has invested in a rebrand at its Wyboston Lakes Health and Leisure Club.
The rebrand has been delivered to incorporate the clubs branding with that of the Wyboston Lakes estate. It highlights the leisure operators strong partnership with the estate and has been rolled out across all internal and external forms of marketing communication at the club, including a dedicated website for the health and leisure facility with an online joining tool for local residents and visitors, branded Facebook and Twitter accounts and in-house signage, notice boards and literature to reflect the new brand.
Peter Howells, Operations Director at Leisure Connection, commented: “Wyboston Lakes is a fantastic complex that not only services the leisure and business needs of those visiting the area, but that of the local community too. The rebrand acts as a great tool for us to communicate the synergy our health and leisure club has in relation to the estates other facilities, this in turn makes the club more accessible to local residents, something we are keen to focus on.
“Both our client and our friendly and qualified team of fitness professionals are delighted with the rebrand and feel certain it will help them in their goal to encourage the community to get active and healthy using our fantastic facilities.”
Mark Jones, Managing Director at Wyboston Lakes, commented: “Over the years we have developed a strong relationship with Hotel and Facilities Management by Leisure Connection, this is seen our health and leisure club grow from strength to strength.
"In particular through clever marketing and excellent customer services, they have helped us to penetrate the local community and encourage more resident to take advantage of our estate, as such we are looking forward to working with Hotel and Facilities Management by Leisure Connection under a fully incorporated brand.”