With the New Year comes an inevitable slump in visitors to hotels; team this with the bad weather over the past two months and some hoteliers will feel like their hotel is experiencing a gloomy start to the year.
However, the start of the year can create a great deal of opportunity for smart hoteliers.
It’s the start of the year when people look to invest in their health and fitness as they make those all important new year’s resolutions. Therefore, hoteliers need to utilise their leisure and health club facilities in a bid to service a new audience.
The key to success for hotel owners is the foresight and flexibility to act smart and look at alternative measures to improve their leisure offering to attract a new customer into their hotels, which can be achieved without having to part with large amounts of capital. By working with a leisure and health club management specialist you can transform an area of disused space or run.
One hotel that has benefited from specialist management is Park Inn by Radisson Harlow Hotel. Following a partnership with Hotel and Facilities Management by Leisure Connection to manage the hotel’s leisure offering, the hotel’s club benefited from a £65,000 refurbishment, which in turn boosted club profits by an impressive 36% and membership by 30%.
Kieron Golding, Hotel Manager at Park Inn by Radisson Harlow Hotel, commented on the benefits of outsourcing a hotel’s leisure facility: “There is no doubt in my mind that the considerable investment and expertise provided Hotel and Facilities Management by Leisure Connection has boosted profits for our hotel. Not only has the company transformed our leisure facilities, they have also actively engaged the community with clever marketing initiatives and, helped to increase interest in our site as whole.”
By outsourcing the management of an amenity or space within a business, hotel owners can guarantee this area of their hotel is not being neglected. Add to this that private operators often deliver large refurbishments as part of a facilities management package it’s a win: win situation for hoteliers.
Steve Bambury, Head of Hotels at Leisure Connection, commented: “It’s important that hoteliers don’t sit back during downtime and right it off as a slump period. By looking at the bigger picture and reviewing how profitable different areas or a space within their hotel is, hotel owners can boost profits, customer satisfaction and the appeal of their hotel in one simple move.
“It is our job as private operators to ensure hotel owners opting to outsource their facilities are fully satisfied with their decision, which is why we guarantee a boost in membership and sales, a greater presence in the local community, achieved via professional and fully branded marketing campaigns, and last but certainly not least a profitable arm to their company that is completely hassle free for the hotel owner, as part of every package we deliver for our clients.”