After a phenomenal year of trading on average 87% occupancy - Yorkshire brand Roomzzz Aparthotel have confirmed further Northern domination with new sites in Liverpool and Chester as new City central key locations for early 2013.
Roomzzz opened a £6M site in Newcastle in November 2012 and have also extended their Manchester City location in December 2012.
When asked what makes Roomzzz a success, Head of Roomzzz Aparthotel UK Mark Walton replies simply 'consistency, service and location.' Walton introduced the Roomzzz concept to the UK 6 years ago and has seen occupancy levels soar to a consistent 87% across 5 sites and who is happy to reveal in 2012 the brand is running 16% up on 2011.
Mark Walton commented: "The Roomzzz brand is making unashamed progress in the industry, we're keeping our heads in terms of offering and giving our customers exactly what they come to us for which is impeccable hospitality in key locations for a price that makes sense whatever your reasons are for travelling.
"To illustrate this Newcastle City - the brand's latest opening hit the number 1 spot on Trip Advisor for hotels in Newcastle in under 4 weeks."
The dynamic surge of the Roomzzz brand is part due to their successful franchise strategy which sees investors drawn to involvement into a brand which is seeing fast track growth year on year over the past six years and one which has gathered a undeniable head of steam and kudos with the opening of phase one in Newcastle in November with phase two starting before the end of the year.
The news that prominent Liverpool and Chester locations will come under the Roomzzz brand name in 2013 take the brand up to 7 Northern locations and two more openings in Southern locations details of which will be announced in 2013.
Walton commented: "New guests and regular guests of Roomzzz are feeding back to us of their delight to experience a Roomzzz Aparthotel in multiple cities – our real time loyalty scheme is playing a huge part in rewarding guests and we're seeing huge peaks in repeat visits across all sites as a result. It's an exciting and profitable time for us and we are focused on making our mark in innovation and more new openings over the next 12 months."