Government claims Green Deal is inspiring energy saving action

Housing Wed, Mar 23, 2016 10:27 AM

New research reveals that 47%of  homeowners who have received a Green Deal advice report, following a Green Deal assessment, said they either had or were getting energy saving measures installed.

According to research from GfK NOP, 47 per cent of households who have received a Green Deal advice report - following a Green Deal assessment - said they either had or were getting energy saving measures installed. A further 31 per cent said they would definitely or probably install at least one measure.

The research, conducted between June and April, focused on those households assessed before the end of March 2013.

Energy secretary Ed Davey said: "All the signs are that British householders are motivated by energy efficiency. In an era of rising energy prices, the benefits are obvious.

"Last week we saw evidence that energy efficiency adds a premium to property values. Now we have evidence that Green Deal assessments are leading to householders investing in energy saving measures."

The survey, which took in 900 households, also indicated that Green Deal awareness had doubled over the early months of the scheme and increased from 10 per cent of households being aware in November 2012 (pre-launch) to 22 per cent in May 2013.

A further 68 per cent said their motivation for having an assessment was to save money and 38 per cent said they were motivated to reduce their energy use for environmental reasons.

Energy and Climate Change Minister Greg Barker said: “It’s fantastic to see that Green Deal assessments are leading to people taking action to make their homes more efficient. This new research clearly shows that the majority of people are finding assessments a valuable experience that can usefully help them both understand where they are wasting energy and importantly what they can do to deal with it.

“It’s also encouraging to see awareness of the Green Deal growing. This is a long term programme that will last for years and decades, but we’re already seeing evidence that people are aspiring to improve their properties, make them more efficient and take control of their energy bills.”