A campaign targeting landlords about their responsibilities surrounding electrics in rented properties saw the Electrical Safety Register promoted to millions of people last week.
The story featured heavily in national newspapers and radio programmes with Martyn Allen, Head of Technical Development at the Electrical Safety Council (ESC) also appearing on Sky News.
“Our research showed that nearly half of all landlords were unaware of their responsibilities in regard to electrical safety at properties they owned,” commented Martyn.
“This campaign helped highlight the importance of the need to carry out regular checks and upgrades on a property and the need to use a registered electrician listed on the Electrical Safety Register.”
Aided by the support of homeless charity Shelter, the campaign also appeared in The Times and more than 150 regional radio stations, in addition to local and national newspaper websites. The Electrical Safety Register website saw a 600% increase in visitors as a direct result of the campaign.
The Electrical Safety Register features the details of more than 33 000 electrical contracting firms registered with NICEIC and ELECSA. The register was borne out of last year’s joint venture between the ESC (Electrical Safety Council) and ECA (Electrical Contractors’ Association).
Meanwhile, a separate marketing operation saw the Electrical Safety Register recommended to thousands of property surveyors.
The downloadable pack which included information about electrical safety and energy saving options within domestic properties was said to be a useful tool by a massive 97% of respondents with 93% saying they are more likely to use an electrician from the register as a result.