At Booghe Toys in Birmingham they specialise in some of the most exciting children’s toys on the market.
Delivering a durable and colourful flooring solution for their new sales floor was provided by international flooring specialist Gerflor who supplied 550m2 of their hard-working DLW Linoleum to help create a striking and contemporary space which would make a remarkable and breath-taking design statement and help deliver a ‘fun’ environment for children and adults alike.
Commenting on the project Lee Jacovou, Retail Key Account Manager, Gerflor said: “The designer contacted Gerflor looking for a broad colour palette of flooring options to achieve their desired design concept.
“I was able to make a proposal and suggested the vibrant plain designs from both the DLW linoleum and Mipolam Affinity ranges. The client and the designer are both extremely pleased with the final result.”
The challenge of designing an interior space that would provide both fun and functionality was undertaken by Birmingham-based ATRIO design. Andrii Yeksarov, Co-Founder and Creative Partner at ATRIO said: “We specified Gerflor DLW flooring because of its high performance, its superior durability and aesthetic versatility. Both we and the client are extremely delighted with the outcome.”
The installation was the responsibility of Macclesfield-based, Sylk Flooring. Matt Hopley, Director, Sylk Flooring commented: “We think the Gerflor DLW Lino flooring installed at Booghe Stores looks exceptional and modern. We will certainly continue to specify, and install Gerflor products again in the future, as they consistently deliver both high quality and a stunning range of designs and colours.”
At Gerflor, they believe that architecture has the power to improve people’s lives, and that nature is the greatest source of inspiration.
With the DLW Linoleum offer, Gerflor provide architects, specifiers, and designers with a collection of 159 colours, which are all natural designs, enhancing the sustainability and creativity of all interior projects.