Dulux Trade has been ranked number 25 in the annual Top 100 Business Superbrands list by The Centre for Brand Analysis (TCBA).
The announcement comes after a successful year for Dulux Trade, as 2010 also saw an increase in its overall market share[1] and parent company AkzoNobel listed number two in the Dow Jones Sustainability Index Chemical Sector.
James Green, Communications Manager at Dulux Trade, commented: “The annual Superbrands survey is an independent process administered by TCBA, which makes this ranking something to really be proud of.
“Despite the tough conditions, 2010 was a highly successful year for Dulux Trade and one which saw the brand go from strength to strength. From the thousands of global brands considered, to be ranked in the top 25 proves the strength of Dulux Trade within the industry as well as the wider market place.”
[1] Based on market share data compiled by an independent market research agency for the full year 2010 versus 2009
