FERMACELL EXPAND MARKETING PORTFOLIO

Multi-purpose building board manufacturer, Fermacell, has expanded its marketing portfolio with an update to its Orange book and website.

Designed to promote understanding of the product range, the Orange book gives complete technical guidance for developers, architects and specifiers, while the new website has been developed as an online version.

The book includes guidance on all aspects of dry lining, fire, acoustics, impact, moisture and environmental considerations in great detail to showcase the advantages of the product as a real alternative to plasterboard for wall, ceiling and flooring solutions.

Its main use is to aid design across a range of sectors from schools to homes, prisons to leisure centres and its extensive detail makes sure all necessary information is at hand.

The website, www.fermacell.co.uk , has launched as part of a strategic move for the company to assist those who specify or those seeking more information when considering their drylining choices, with clearer, more concise information without jargon.

The site will co-exist alongside the company’s other website, www.fermacell-drylining.co.uk for end users such as contractors, general builders and DIY installers.

David Prout, marketing manager at Fermacell, said: “It is important for us to maintain communication with those architects and specifiers who actively use and recommend our product on a day to day basis, and the updated Orange book will support those needs. We have expanded our Timber Frame section and updated the whole manual to provide the most up to date comprehensive guide possible.

“We are increasingly focused on targeting self builders and DIY’ers and in order to do this, we have separated the information online for a more digestible format so it is clearer and easier to navigate for end users.

“We recognise there are two clear markets and without wanting to alienate either, we have purposely updated our literature, so that as much information is available at hand and is communicated with the right messaging.”