Wattbike, the indoor cycle trainer endorsed by British Cycling, will be showcasing their indoor group cycling offering to the health and fitness industry at Leisure Industry Week 2012.
In a golden year for cycling, clubs offering Wattbike’s Power Cycling are in pole position to capitalise on the current surge in interest in cycling and benefit from the legacy of an unprecedented summer of success.
Power Cycling provides the broader population with an interest in fitness to engage with cycling in a safe and controlled environment, whilst providing an authentic link between indoor cycling and outdoor cycling. Participants will have the opportunity to become British Cycling Members and benefit from a range of offers and advice.
Offering a new approach to indoor group cycling, Power Cycling allows an individual to exercise in a group but at their own optimum fitness level, based on highly accurate real-time performance data. The versatility of the Wattbike also enables 1-2-1 training, fitness testing and group racing in a club environment, which are great for member retention and motivation. With high quality and focused sessions on the Wattbike, members are able to make significant fitness gains quickly.
Stewart Kellett, British Cycling Director of Recreation and Partnerships said: “We are constantly innovating in order to reach our target of getting one million more people into riding bikes by 2013.
“We’ve developed new activities and events from Sky Ride to women-only recreational rides. To continue to reach new people in new ways, were working with partners to make it as easy as possible to find a bike riding opportunity.
“Indoor cycling is part of this mix. We believe an indoor cycling experience should be authentic and fun - as challenging and invigorating as getting out on the road. Wattbike gives new and regular cyclists a unique experience. Your riding position is natural and at the same time you are learning about your cycling technique, power output and pedalling effectiveness which you can apply in mountain, road or track cycling. And it’s also fun way to improve your fitness in a social environment. Wattbike and indoor cycling is an important part of how we will reach 1m more cyclists, and have a lot of fun on the way.”
Alex Skelton, Wattbike said: “This year has been an unprecedented year for cycling in Great Britain and we are able to help clubs to make the most out of the increased interest through Wattbike and Power Cycling.
“We can deliver a credible and realistic indoor group cycling experience to the health and fitness industry, bringing the expertise of Wattbike and British Cycling to clubs across the country.”
Wattbike can be found at Stand H722 at Leisure Industry Week 2012 at NEC Birmingham on September 18-20 and will be demonstrating Power Cycling throughout the event.
