Inta is getting into the spirit of Ecobuild, making its leaflets, information and even access to giveaways digital.
The firm, which is showcasing products from its eco, anti-scald bathroom and plumbing and heating offerings, has hired a creative agency to help rid them of waste and drive traffic online at the exhibition.
The new commitment comes after Inta’s ISO14001 accreditation was renewed, prompting the firm to take an even closer look at its environmental responsibilities.
Inta’s new stand will feature easy to use QR codes, which will connect merchants, plumbers and installers directly with relevant product information and specifications at the touch of a button on their mobile device.
Inta’s bestselling iTherm and IntaKlean are set to take centre stage on the firm’s stand, along with industry-acclaimed products from its shower range, all of which now feature efficient eco-handsets that can reduce water consumption by up to 60%.
Stuart Gizzi, director at Inta, said: “We decided it was time to give our exhibition presence a bit of a makeover and fully immerse ourselves in the nature of the exhibition.
“We know installers are mobile savvy, so feel this is an appropriate way to de-clutter and do our bit for the environment. An exception, of course, will be our acclaimed ‘Everything you need to know about anti-scald’ booklets, as we know they are considered toolbox essentials.
“It’s important for us to continue to build and boost our digital presence, whether that’s through Facebook, Twitter or physically on site at exhibitions. Our QR codes completely streamline the communication process, but our guys will of course still be on hand to deal with any enquiries - or just for a chat and a cuppa.”
Inta can be found on stand N1810 at Ecobuild.
