Customers are now able to order a wide range of architectural ironmongery directly from their account via www.laidlawdirect.com.
The simple online service from Laidlaw allows users to browse easily and place orders for next day delivery – taking advantage of the one-hour delivery window.
Providing a wide range of benefits to its users, www.laidlawdirect.com includes a reduced carriage rate of £6.95 for online orders under £100 and free thereafter. Easy to navigate, customers can search through a comprehensive range of ironmongery, doors closers, locks latches and bolts, door handles, access control, access panels and cubicle systems.
To enhance the customer experience and quality of information given, Laidlaw has developed an inventory of ‘stocked’ products and the approximate lead times for ‘non- stocked’ products. Laidlaw have also begun working to show real time stock information for the top 800 products sold through its systems.
The replacement keys functionality has now gone live, with a good flow of replacement key orders being placed through the Laidlawdirect website. This was highlighted as a crucial improvement for the Laidlawdirect website and now it’s live it is helping to enhance the customer experience further.
Work will also soon start on a mobile optimised version of the Laidlawdirect website, which will allow customers to browse and place orders through their mobile phone or tablet device.
Shafiq Sharif, Group Marketing Manager at Laidlaw Interiors Group commented: “Our customers are looking for a streamlined specification process and the ability to source competitively priced products quickly and easily. Our online service is going from strength to strength and to make it even more beneficial, we have also introduced a tiered pricing system, which allows our loyal customers to benefit from lower prices.”
Furthermore, in case of any unexpected delays, Laidlawdirect will also confirm despatches by email and will send delivery updates straight to the customer’s mobile phone.
