Eurocell has launched a new corporate identity following extensive customer research, which is designed to further strengthen awareness of the brand.
The new logo and ‘All together better’ strap-line will be featured across the profiles and building plastics divisions of the business. It will create a consistent and contemporary brand architecture that will increase recognition of the Eurocell name in all market sectors.
The decision to re-brand follows extensive research amongst customers and prospects, including fabricators, installers and building specifiers. The study highlighted that customers perceived profiles and building plastics divisions simply as ‘Eurocell’, even though they currently have separate identities, and that adopting a single brand would therefore strengthen and enhance awareness.
At each stage of the re-branding creative process customers were consulted to ensure that the new logo and strap-line was consistent with perceptions of Eurocell. The strap-line ‘All together better’ was chosen because it reflected the priority Eurocell places on building customer relationships through quality service and the wide range of products it offers.
“We needed an identity that was clear and contemporary but which retained established Eurocell values,” said Chris Coxon, Marketing Manager at Eurocell. “Our vision is to earn the lifetime loyalty of our customers by helping them grow their businesses, and we feel the new branding reflects this.’
The result is a contemporary new brand and strap-line that communicates the aspirations of all market sectors from fabricators to architects and house builders to consumers.
Chris added ‘We are one of the few brands to offer window, door, conservatory roof and roofline solutions. The fact that our customers can buy all the precisely colour-matched PVC-U products they need centrally or locally through our network of 110+ branches is a major benefit for them. Consistent branding across all our distribution channels will therefore be a major benefit for customers, leading to more enquiries and footfall at branches, resulting in more leads for Eurocell fabricators and installers.
The new branding is being rolled out across all Eurocell marketing communications from May.
For more information on why your business is ‘All together better’ with Eurocell, call Eurocell customer services on 0800 988 3047, or visit: www.eurocell.co.uk. Alternatively, email: press@eurocell.co.uk
