Leading plasterboard manufacturer Siniat has launched ‘Beef Up’ – a new promotion to help tradesmen provide higher-performance insulation for their clients.
The offer gives builders a free tub of bonding compound with every purchase of three GTEC Thermal XP or GTEC Thermal PIR Boards from their local merchant. The boards are a major upgrade compared with standard thermal plasterboards, and the offer encourages the trade to meet homeowners’ growing demand for higher levels of insulation.
Beef Up will launch on April 1, when builders’ merchants will start promoting the offer with in-store displays and giveaways.
Fiona O’Callaghan, Marketing Communications Manager at Siniat, comments: “From our consumer research, we know that homeowners are more than willing to invest in a high-performing thermal board, if it saves them money on energy costs in the long run. Beef Up is about making it easier for builders to offer those products – taking away cost, and giving an incentive to go beyond the basic boards.
“For customers, it means beefed up levels of insulation, while for builders it’s about beefing up their reputation and their clients’ savings.
“It’s the biggest promotion we’ve ever launched as a company and it comes at a time when we believe confidence and aspiration is returning to the housing market. We wanted to give builders a head start with our offer – making it easier and cheaper to work with their clients, beef up insulation levels, and standout as someone who can bring new and smart ideas to a project.”
Siniat’s GTEC XP Board comprises a GTEC Standard Board laminated to extruded polystyrene, resulting in a product that delivers a 22% improvement in performance over the more basic thermal board made with expanded polystyrene.
The GTEC Thermal PIR board goes one step further, using rigid polyisocyanurate (PIR) foam to provide a 55% improvement in thermal performance over the more basic board, and as it’s thin, it is ideal for applications where space is limited.
Siniat was formerly known as Lafarge Plasterboard. It was acquired by the Etex group at the end of 2011 and began trading as Siniat in October 2012.
