Wienerberger, the provider of wall, roof and landscaping innovations, has been named as the winner in the Most Effective Mobile Application – B2B category at the annual Effective Mobile Marketing Awards.
The win recognises the company’s Brick Selector App, which was launched earlier this year and developed by Sync Interactive with Wienerberger, and is just one of many investments Wienerberger is committing to for the benefit of its customers.
The App allows architects, housebuilders, merchants and selfbuilders to search Wienerberger’s comprehensive brick range at the click of a button. Specifiers can select bricks (and order samples) according to style, texture, pattern, size, shade and colour.
The ceremony was held at the London Film Museum, and saw 19 mobile campaigns honoured on the night. The judges described the Brick Selector App as “a beautiful piece of mobile content”, and praised Wienerberger and Sync Interactive for “the development of a gorgeous app, which is a joy to use on both phone and tablet.”
Annette Forster, Director of Marketing at Wienerberger, commented: “We are thrilled to have won an award for the Brick Selector App, and it really illustrates our dedication to innovation in all aspects of our business. We are pleased to be at the forefront of digital technologies within our industry. . The app has been a great success with our customers, and the win really does cement our position as a modern, future-oriented, technical leader and provider of innovative solutions.”
Mark Holland, Creative Director at Sync Interactive, added: “The Brick Selector App was up against stiff competition in its category, so it is an honour to have won at such a prestigious event. The team at Wienerberger is incredibly dedicated to ensuring product selection is simple, easy and informative for its customers, and the App does just that. It is exciting to be working on a project which is constantly evolving, and we are looking forward to developing the app further in the future.”
The award win follows Wienerberger’s success at the Brick Development Association (BDA) awards, where it won the Best Public Building, Best Outdoor Space and Architect’s Choice Award, as well as the highly coveted Supreme Award.
