Following the successful launch of BSW Timber’s new ‘Easi’ range, the company is now offering the timber trade the chance to win one of 20 high performance Easi Rider Viper DS mountain bikes.
The Easi Rider giveaway is the first of a range of promotional activities devised to raise the profile of the Easi range which was expanded in January 2012 to include construction, fencing and decking products, as well as sleepers, pallets and packaging.
Using the distinctive ‘Timber Made Easi’ branding, BSW expects the campaign to transform its product portfolio by simplifying the supply process for customers across a wide range of market sectors.
Eve Johnson, marketing manager, BSW Timber, said: “The Easi Rider giveaway is one of many promotions we’ll be rolling out in 2012 to raise awareness of the Easi range and we’re confident that the campaign will generate a great deal of interest and success for BSW Timber.
“The trade’s response to the Timber Made Easi campaign has been hugely positive since we launched it at the start of the year. We are raising the profile of branded timber amongst our customers and end users alike.”
The Timber Made Easi campaign brings with it a revamped sales and technical support process, fronted by a new website – www.easi-timber.co.uk. Point of sale packs are now available for all customers and will be delivered by the BSW sales team. A series of ‘Easi’ open days will be held at customer premises across the UK throughout the year.
