The power to protect in challenging environments

Latest News Wed, Mar 23, 2016 9:08 AM

The power to protect in challenging environments

The premium high technology coating Crown Trade Clean Extreme Scrubbable Matt puts in a polished performance in areas of high use – coping with stringent cleaning regimes and ultimately reducing the need for costly redecoration by minimising wear and tear.

Tested in demanding laboratory conditions and delivering a time-proven finish in-situ, Crown Trade Clean Extreme Scrubbable Matt is the ideal choice for busy areas including schools, universities and student accommodation, as well as nurseries, offices, hospitals, leisure facilities and housing association properties.

Its high technology formulation provides a surface that is not only wipeable, but has the real bonus of offering a truly scrubbable finish – delivering compelling financial and aesthetic benefits.

Marks and stains can be easily removed to ensure an attractive look is in place for the long term. This ensures a ‘just painted’ appearance is maintained, and surfaces are returned to their pristine condition time and time again.

By being able to repeatedly scrub the walls, the time between repainting is significantly reduced, so maintenance cycles can be extended - meaning the paint not only delivers outstanding aesthetic qualities, but compelling economic benefits too.

Key to this performance special polymer gives Crown Trade Clean Extreme Scrubbable Matt its tough surface film and intrinsic stain resistance. Most marks and stains will not penetrate and can be easily wiped away with water. Scrubbing with a cloth soon gets rid of tougher soiling, and for deep-seated stains, scrubbing with a mild detergent will eliminate all traces.

These actions leave no burnish marks and appearances are maintained because of the unique qualities of the paint formulation, which gives Crown Trade Clean Extreme Scrubbable Matt its totally sheen-free finish, even after repeated scrubbing with wet or dry cloths.

The amount of paint film sacrificed each time soiling is removed is minimal, and when tested under ISO 11998 - the industry standard method to determine the wet scrub resistance of a dry paint film – Crown Trade Clean Extreme Scrubbable Matt achieved Class 1 - less than 5 microns of paint film thickness were lost after a painted test panel coated was subjected to 200 simulated cleaning cycles on a scrub testing machine. That equates to a 400 per cent increase in resistance to wet scrubbing when compared with conventional matt emulsion.

Debbie Orr, Crown Trade Marketing Manager, said: “Given its impressive credentials it’s clear to see why Crown Trade Clean Extreme Scrubbable Matt leads the way for specifiers looking to introduce a high quality solution for their projects, which will stand the test of time.

“It ensures a wall is not only decorated but is also protected, and delivers a true flat, contemporary chalky matt finish, which can be tinted in a wide choice of colours.”

As well as a Scrubbable Matt formulation, Crown Trade Clean Extreme is also available in a durable Acrylic Eggshell. This coating offers all the durability, longevity, soil resistance and sheer scrubbability for which Scrubbable Matt is renowned, but with an attractive low sheen acrylic eggshell finish.

Specifiers can enhance their selection of premium products such as Crown Trade Clean Extreme with the powerful online resource, Crown Paints, PaintSpec Finder.
Available at www.crownpaintspec.co.uk the facility delivers instant and technically-detailed specification plans for exterior and interior projects, through a user-friendly format that allows you to filter through a great deal of technical information to pinpoint exactly what products - from the professional brands of Crown Trade, Sadolin and Sandtex Trade - you need for your chosen projects.

PaintSpec Finder then pulls together the specifications into a report, with a personalised cover sheet showing your customer’s name, the project and your own details, which is then all ready for to hand to your client or add to tender or reference documents.

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