Impey reinforces its leading market position with exciting new product offerings

Wetroom specialist Impey has introduced an innovative suite of new products and marked the launch with the commencement of exciting new marketing activity.
 
Impey, the UK’s leading wetroom solutions brand, offers a revolutionary selection of leak-free wet room solutions, designed and produced in the UK.

Impey’s new product offerings are packed with impressive technology and market-leading installation benefits making them the ideal choice for installers and specifiers, securing their position as the UK’s leading wetroom designer and manufacturer.   

Impey is the UK’s leading wetroom manufacturer with enough installations to fill 722 Jumbo Jets with passengers. Offering a comprehensive and versatile choice of wetroom solutions, compatible with British homes and building regulations, Impey’s floor formers, waterproofing products, underfloor heating options, drainage and glass shower screens combine to create an achievable luxury showering experience.   

From their UK manufacturing base, Impey designs and manufactures wetrooms; combining cutting edge technology and the highest quality materials to create a unique product offering.  

Full technical support for all customers and an in-house training facility ensures that the wetroom concept is attainable to all installers and specifiers. Two types of training are available: a one day intensive course for installers or a seminar based CPD session designed for RIBA accredited architects.  
 
A Lifetime Watertight Guarantee is offered on many of the Impey wetroom products.   

To support its recent product advancement Impey has also invested heavily in a new literature launch and new in-store point of sale strategy. Brand literature including a comprehensive brochure will be supplemented by eye-catching point of sale stands which offer solutions, advice and information about wetroom technology and a breakdown of the installation processes.
 
John Blackburn, UK Group MD commented: “A focus on innovation and a clear strategy for the advancement of the Impey brand and its product offering is paramount to our success. Investment in research, development and design has been and, will continue to be, a focal point for the business; allowing us to strengthen and develop our position in the wetroom marketplace.  

“Our recent brand research confirms that installers and specifiers consider Impey products to be of excellent quality, easy to install and the most innovative brand in the market place.   

“Since joining the company 18 months ago I have worked with the team towards refreshing and reinvigorating the Impey brand. Everyone has worked tirelessly to research, design and bring to market some of the most significant wetroom advancements seen in the industry. We are immeasurably proud of the groundbreaking products we have been able to launch, which I have no doubt will take the market by storm.”