The Mini has been a popular culture icon for decades owing The Italian
Job as a catalyst for raising its public profile. When BMW re-launched
the brand in 2001 it introduced a new model with many retained design
features.
The Mini Store is an extension to the automobile manufacturing side of
the business and offers clothing, accessories, bikes and more. Their
Westfield store pays homage to the original Mini and its History of
being at the heart of ‘all things cool’.
BluePrint worked in tandem with Albany Interiors to develop the store
design which utilises two contrasting tile colours with geometric design
features. The Checker range is often chosen by designers and architects
due to its vibrant colours being easily amplified by light. The
finished article is an engaging space which succeeds in displaying the
products on sale perfectly.
