Imperial Bricks, the UK’s leading handmade brick
supplier, has seen a 25% increase in sales compared to 2015/16’s trading year
and a 20% increase in business growth due to the surge in demand for
reclamation-style bricks.
This demand is driven by builders’ merchants,
architects and specifiers, developers and self-builders looking for expert
advice and knowledge to achieve a perfect match.
A range of 50+ traditional handmade, wirecut,
waterstruck and pressed bricks, available in imperial and metric sizes and
reclamation finishes has created a unique offering in this sub-sector of brick.
In 2017, the company also introduced complementary Heritage lime mortar and
brick tint solution to the range.
The traditional handmade brick market has grown
rapidly over the last ten years, and with increasing demand from self-builders,
architects and specifiers, developers and builders’ merchants, Imperial Bricks
is ideally placed to benefit. A recent shortlist for ‘Best Heavyside Brand’ at
the Builders’ Merchant Journal awards is testament to the surge in awareness of
Imperial’s product, service and support.
Jason Hughes, Managing Director comments: “From the
start of the business, we noticed a gap in the market for reclamation-style
bricks that did not suffer from the same issues as genuine reclaims.
It’s crucial to take into consideration the regional
variations in handmade bricks, and that is an area of strength for us. From
London Yellow Stock, new Original London Stock, Cambridge Buff, and a series of
imperial-sized bricks suitable for the Midlands and North such as the 3”
Reclamation Handmade, the new York Clamp and Imperial Accrington Stock,
our expert team knows what brick suits where, and are increasing the product
range continually to meet demand.”
Expert advice is available for housebuilders,
developers, architects and specifiers who are looking for a brick match and
need samples to meet tough planning and conservation guidelines. Builders’
merchants are also benefiting from Imperial’s POS materials and Brick Tower
displays, showcasing the regionally appropriate bricks for their area.
Two RIBA-approved CPD courses are also available,
helping architects and specifiers learn about brick matching, restoration and
renovation with bricks and more with CPD Roadshows taking place throughout
2018.
Jason concludes: “Our growth in the last few years has
been extraordinary, thanks to a dedicated and enthusiastic team that firmly
believe in our products, our positioning in the market and the expert advice
that helps projects from concept to completion.”
