Sentinel, international provider of best practice products and services
for the protection of heating and hot water systems, has doubled its
market share in the social housing sector in just six months.
Since
launching its revolutionary Eliminator Vortex300 filter in November 2017,
Sentinel’s products are now installed in one third of all social housing
properties across the UK.
Designed
off the back of increased customer demand for superior heating system support,
Sentinel’s Vortex300 filter has been independently verified to collect
more magnetic debris on a continuous pass than any other compact filter on the
market, whilst being the company’s most robust, and easy to install and service
filter to date.
The
filter’s superior performance is thanks to its one-of-a-kind Vortex Core and
powerful neodymium magnet assembly. Inside, circulating water flows around an
axis to reduce water flow rate and turbulence, improving magnet separation,
increasing retention, and enabling non-magnetic debris to fall out of flow.
Recent
studies from AMA Research have shown that spending on repairs and
maintenance within the social housing sector is expected to experience a drop,
falling by around 2% from 2017 to 2019.
This has led to an increase in the specification of preventative action
products, with the filter playing a key role in this.
Speaking
of the phenomenal sales growth, Gregg Cole, Commercial Director at Sentinel
said: “The design of the Vortex300 filter is based on extensive research with
our customers, who reported leaks and installation and servicing space to be
the biggest issues they face with other filter brands. Our design counteracts
these issues and Sentinel has presented a proven solution to the market.
“The
research and development was worth it. Our sales results from just the first
six months show that there was certainly a need for the Vortex300, particularly
within the social housing sector. With less and less budget being invested in
the maintenance and repair of social housing developments, procurement managers
are looking at ways to ensure the longevity of products and services they
specify. We’ve continued to advance our heating system filter products over the
years and our customers are starting to add the reassurance of a filter with
their chemical water treatment . The recent sales results show that the
Vortex300 has proven its worth within the sector. The work our amazing
team have put in hasn’t gone unnoticed and we’ve rewarded team
members that specialise in the social housing sector with prizes such as an
iPhone X and team events.”
Supporting
the sales within the social housing sector, the Vortex300 has also
experienced strong over the counter sales with in its first six months.
Customer feedback has praised its build quality, leak-free design, compact
size and easy handling. Moreover, the filter is widely available for
purchase at merchants across the UK and will be on sale at PHEX with an
exclusive show discount.
