The winners of the 2018 Construction Marketing Awards have been
announced, with two companies very much to the fore, taking home eight awards
between them.
Jewson had a great night, winning three awards, something which
has only been done once before. However, even this great achievement was
surpassed by Certsure, who went home with five awards.
Certsure won Best Product Launch, Best use of Events and Live
Marketing, Best use of Advertising and Best Big Budget Campaign, with their
Lucia Garcia carrying off the Young Marketer of the Year award. Jewson won Best
Digital Campaign, Best use of Social Media, and Best Distributor Campaign.
The winners were announced at a glittering gala dinner in London.
With the 23 winners and five Highly Commended carrying off the prized trophies.
Prysmian won the coveted Strategic Planning and Management award,
which was presented by Chartered Institute of Marketing Chief Executive Chris
Daly, and Gibbs & Dandy won the key Marketing Team of the Year award,
presented by overall sponsor Simon Mahoney of Barbour ABI.
The Construction Marketing Awards showcase the construction
industry’s creativity, innovation and effectiveness in marketing. This year saw
more entries than ever and judges said they were of a very high standard, so
just getting on the shortlist was harder than ever.
In addition this year saw the inclusion of a light-hearted
competition for the Best Promotional Giveaway, with the winner – Constructing
Excellence Kent’s construction jobs top trumps - decided by a vote of the
dinner guests at the Gala Awards Dinner.
Full list of winners (listed where appropriate with the
communications agency who assisted with the work):
Strategic Planning & Management
Prysmian
Group with Ridgemount PR
Best Product Launch
Certsure
with RBH
Best use of Press & Public
Relations
Winner -
Heating Installer Awards 2018 with Refresh PR
Highly
Commended - gpad london with The Think Tank
Best use of Website
Saint-Gobain
UK & Ireland with Pauley Creative and Unhooked Communications
Best Digital Campaign
Jewson
Best Social Media Campaign
Jewson
Best use of Events & Live
Marketing
Winner -
Certsure with Saville, Vue & RBH
Highly
Commended - RIW with CIB
Best use of Direct Marketing
Parkeray
Best use of Advertising
Certsure
with RBH
Best Branding & Positioning
ACO
Technologies with The Partners + PUSH Media
Best Distributor Marketing Campaign
Jewson
Best Professional Services Marketing Campaign
Glenny
with Holistic
Best Contractor Marketing Campaign
ISG
Best use of Research and Insight
Senior
Architectural Systems with Harris
Best use of Content Marketing
LABC
Warranty with Reckless
Best Low Budget (<£25k) Campaign
Winner -
Elliotts
Highly
Commended - Constructing Excellence Kent with Built for
Marketing
Best Mid-Range Budget (£25k-£50k)
Campaign
Whitesales
with Clockwise Marketing
Best Big Budget (£50k+) Campaign
Certsure
with RBH
PR Agency of the Year
CIB
Small Agency of the Year
Holistic
Agency of the Year
Fabrick
Young Marketer of the Year
Winner -
Lucía García of Certsure
Highly
Commended: Amrik Sanghera of Knauf, and Sam Hiner of Ridgemount PR
Marketing Team of the Year
Gibbs
& Dandy.
The CMAs are no in their 18th year, and are the only programme designed to reward excellence in
the UK’s built environment sector. They attract hundreds of entries, and are
supported by the Chartered Institute of Marketing’s Construction Industry
Group. More at www.cmawards.co.uk
