The Lord-Lieutenant of Gloucestershire, Edward Gillespie
OBE, and Councillor Steve Jordan, Leader of Cheltenham Borough Council, were
among the invited guests at a special event at Mira Showers in Cheltenham, to
celebrate the company being awarded the prestigious Queen’s Award for
Enterprise, for its innovative Mira Sport Max shower.
This is the second occasion that Mira Showers has been
awarded the Queen’s Award for Enterprise, after the Mira Flight Safe anti-slip
shower tray, which is manufactured in Mira Showers’ trays and enclosures
factory in Hull, scooped the award in 2017.
The latest Queen’s Award for Enterprise recognises the Mira
Sport Max for its world-first design for electric showers, as it uses patented
Mira Airboost technology to increase water flow by up to 30 per cent, without
using any more water.
Following a welcome from Mira Showers managing director,
Craig Baker, Peter Bungard, Clerk of the Lieutenancy read a citation, after
which the Lord-Lieutenant presented the Queen’s Award and certificate to Mr
Baker and assembled Mira associates. VIP guests then enjoyed a factory visit
and afternoon tea.
Mr Baker said: "This award highlights our commitment
to innovation and the hard work and level of detail we put into the research
and design stages, which allows us to ensure products we bring to market are
meeting the ever-changing demands from both consumers and installers.
“As a forward-thinking company, our focus on developing
exclusive technology is what has made Mira the biggest contributor to the
showering industry in the last 90 years.
"Mira’s Research & Development team is always
working collaboratively to look for ways to optimise the showering experience.
Installers are the voice of the user, and so holding regular meetings with our
Installer Clubs throughout the UK gives us valuable insight to shape the design
of products and bring new technology to life.”
Mira Showers representatives joined other Queen’s Award
winners at a recent royal reception at Buckingham Palace to celebrate the
accolade.
Additional Mira patented technologies also feature in the
Mira Sport Max, including: Opti-flo technology, optimising flow throughout the
year without the need to switch to half power, no matter the weather;
Clearscale technology, cutting limescale by up to 50 per cent for a
better-performing, longer-lasting shower; and Sensi-flo technology, preventing
scalding if the shower head or hose become blocked or the inlet pressure
drops.
The electric shower’s separate power and temperature
controls allow users to set their perfect shower, and advanced pressure
stabilised temperature controls keep their selected showering temperature
consistent.
