Glenigan maps out success

Glenigan, a leading provider of UK construction market intelligence, announces the launch of its new mapping enhancement.

A new feature within Glenigan’s powerful projects and prospects data platform, the mapping tool makes it easier than ever for users to identify opportunities across the UK and the Republic of Ireland.

Photo: Visualisation of opportunity hotpots

Importantly, customers can see opportunity hotspots, presented at scale on an accurate, interactive map of the UK and the Republic of Ireland. Users can pinpoint opportunities by drawing bespoke areas directly on to the map, easily defining sales territories or highly-specific search zones. The mapping feature even offers a search by radius, which can be user-defined.

It also presents the ability to search by drive time from a specified location, helping customers to develop more precise sales and promotional strategies within their locality or further afield.

That’s not all, building on Glenigan’s unrivalled reputation for correct and comprehensive built environment data and information, the enhancement goes even further. An industry first, the tool enables customers to target key decision-makers where they work, by searching for offices to help build an intuitive target list, perfect for regional sales teams. It provides yet another layer of intelligence to better identify project opportunities and leads.

Searches can be saved, to be analysed, revisited at a later date, or exported to add into presentations, reports, and printouts.

Commenting on the new mapping enhancement, Glenigan’s Chief Executive Officer, Victoria McEwen, says, “This new feature offers our customers a real competitive advantage, it delivers superior insights allowing Glenigan users to fine-tune their searches and develop a robust, visually enhanced sales strategy.

She continues, “We’re constantly innovating and upgrading our platform to meet the evolving demands of our clients. This new, interactive feature meets their needs and more, helping to drill down into and engage with opportunities as they come online in the immediate locality, and further afield, staying a step ahead of the competition.”

To find out more about Glenigan’s new mapping tool, or request a demonstration, click here.