Manufacturers should promote sustainable credentials to offset cost of living crisis

In 2022 the UK bathroom brassware and taps market saw good value growth of around 6%, with demand emulating from residential new build and RMI work, also certain commercial end-use applications.

The UK kitchen taps market is predicted to grow at a CAGR of 3.17% from its estimated market size in 2023.

A number of key product innovations in the UK brassware and taps market have been introduced in recent years, adding value in terms of aesthetics, functionality, and water efficiency. These include touchless bathroom taps for hygienic control, water saving mechanisms that do not compromise on user performance, inclusive products that are easy to operate by all people, safety features that ensure hot water injury does not occur, new tactile ‘living’ finishes that personalise the bathroom space and co-ordinate with other fixtures.

With the wider use of the internet for online browsing, consumers have become more knowledgeable and are trading up to buy higher quality and added value bathroom brassware and taps. This focus on design and technology will impact on the replacement cycle with more frequent upgrades providing opportunities for growth.

Abdul Tantouch, Head of Content states “Future market opportunities in the UK bathroom brassware and taps market will arise from changing design trends and product developments, which will lead to customers trading up to added value solutions. The evolution of the smart bathroom is now evident, with the growing demand for hygienic touchless brassware solutions. Water efficiency has become a key consideration, with concerns about climate change and the increasing focus on sustainability and the environment. Personalisation of the bathroom space has also led to the emergence of new tactile ‘living’ brassware finishes that develop and improve over time.”

The cost-of-living crisis has offered bathroom tapware manufacturers the opportunity to promote their sustainable credentials, i.e., products that do not harm the environment in the way that they are made and how they operate. This includes bathroom tapware that is water and energy efficient. Consumers are becoming more concerned about climate change and are looking to invest in quality products that offer both longevity and support a greener, more sustainable lifestyle.

With a worsening UK economy at the start of 2023, we estimate that the overall UK bathroom brassware and taps market value is likely to show a value decline of 2% in 2023, with a more positive outlook from 2024 to the end of the forecast period.

Read the full Bathroom Brassware & Taps Market Report from AMA Research here.