Birmingham’s Blucher Street gets a new lease of life

In one of the biggest rental schemes ever seen in Birmingham city centre, Apo at The Holloway recently opened its doors to its first residents.

Just a five-minute walk from Birmingham New Street station, the design-led development is made up of 484 furnished and unfurnished one-, two- and three-bedroom apartments which aim to ‘define modern living in Birmingham.’

Located at 3 Blucher Street, Apo at The Holloway offers convenient access to the city centre. Residents can enjoy proximity to local landmarks including the Bullring, Mailbox, the Library of Birmingham and the Birmingham Museum and Art Gallery. The central location also ensures excellent transport links, local services and a myriad of leisure options right at their doorstep.

Amenities include a modern 24/7 gym, resident lounges, communal roof terraces. Residents also enjoy high-speed broadband and access to a dedicated host team providing concierge, security, maintenance and parcel collection

Furthermore, the Apo resident app enables residents to manage tenancy documents, arrange services, connect with neighbours and access onsite classes. Residents at Apo at The Holloway can take advantage of different lease options with no deposit required.

The Apo at the Holloway development is part of Invesco Real Estate’s UK residential programme and marks a significant milestone in Apo’s ongoing UK expansion.

Rachel Hanniquet-Brooking, Apo’s Managing Director, commented: "We’re thrilled to bring the Apo experience to Birmingham, the UK’s second-largest city, known for its vibrant cultural scene, rich heritage and dynamic shopping, music, food and entertainment offerings.

“As rental demand continues to grow across the UK, we understand that the needs of modern renters are evolving. At Apo, we’re committed to meeting these needs by providing exceptional value for money and unparalleled customer service. We look forward to welcoming new residents to The Holloway and are excited about the opportunity to expand the Apo experience further across the country.”

Phase 1 of Apo at The Holloway is now open to residents and features 231 apartments across two blocks. Phase 2, comprising an additional two blocks with 253 apartments, is scheduled to open in autumn 2025.