Based in Sweden, CTC is one of Europe’s leading manufacturers of heating products and has over 100 years’ industry experience. The brand will debut UK-first ground source technology at InstallerSHOW 2025 in partnership with Go Geothermal.
Go Geothermal will make its biggest impact yet at the 10th anniversary show, taking an expanded 8 x 6 metre stand [Stand number: 5F81] at the NEC Birmingham from 24-26 June to launch the groundbreaking new CTC heat pump models.
The renewable heating specialist will debut the CTC Cube GSHP, an innovative R290, inverter-driven, externally mounted ground source heat pump that represents a UK first.
“We’ve been growing our presence at The Installer Show for three years now, with our stand increasing in size each time,” explained Darran Burrage, commercial director at Go Geothermal. “This year will be our biggest yet due to the exciting new heat pumps we’re launching. The show has always delivered very positive meetings with existing and new installers, specifiers and merchants looking for innovative renewable options for their projects.”
The County Durham and Nottinghamshire-based company will also showcase the new CTC C100 comfort range, designed specifically for the price-sensitive market whilst maintaining the quality Swedish finish and design CTC is renowned for. These models complement the full CTC portfolio of air and ground source heat pumps, suitable for applications ranging from premium developments to NHS hospitals.
Century of Innovation Meets Modern Technology
CTC’s heritage as the world’s first manufacturer to design and produce air-to-water heat pumps continues to drive innovation in the Swedish company’s product development. The brand’s remote monitoring capabilities allow installers to continuously evaluate customers’ heating requirements, ensuring optimal efficiency throughout the year.
“Having over 100 years’ experience in the heating and hot water renewables industry has helped CTC grow their portfolio of premium products over the decades,” said Burrage. “The Swedish design team creates solutions that customers are confident purchasing for their homes, factories, schools and hospitals.”
Supporting the Renewable Transition
Go Geothermal’s approach at the show will focus on honest advice and appropriate product specification. “We will only suggest a CTC product if the fabric of the property lends itself to having a heat pump,” Burrage emphasised. “We understand that the renewables transition is a long road in the UK and integrity is paramount to everything we do.”
The company will offer free CTC product training at their Retford or Newton Aycliffe offices, including access to their BPEC-accredited training trailer for roadshows with merchant partners. This supports installers in becoming heat pump accredited and helps drive the renewable heating sector forward.
Building on Regional Success
Beyond InstallerSHOW, Go Geothermal has been expanding its reach through regional exhibitions, including the Low Carbon Agricultural Show for the past two years. This has helped the company penetrate the farming sector, where there’s growing demand for decarbonising animal sheds, outbuildings and farmhouses.
“We get a huge buzz from gaining project leads where customers are struggling to specify solutions, and we help them from start to finish,” said Burrage. “Meeting customers, suppliers and fellow manufacturers is what we look forward to most about these shows.”
The company has built loyalty through creative visitor incentives, including free commissioning on first CTC heat pump purchases, £700 discounts on initial orders, and popular goody bags featuring everything from branded T-shirts to children’s colouring sets.
With directors, key account managers and technical teams present throughout the three-day event, Go Geothermal aims to maintain its reputation for combining professional expertise with genuine enthusiasm for the renewable heating sector.
For more information, visit:
gogeothermal.co.uk
ctc-uk.com
