Luxury hotel benchmark report

BluSky Marketing, a boutique marketing consultancy specialising in the Hospitality, Travel and Tourism sectors, has released its latest Luxury Hotel Benchmarking Report based on the results from the Online Hotel Guest Experience Survey Programme.

The benchmarking report provides insight to how luxury and boutique properties should be performing in regards to awareness, overall guest satisfaction, intention to return and recommend, dining experience and guest expectation delivery. The results are devised from the Online Hotel Guest Experience Survey questions from some of the leading luxury and boutique hotel properties in the UK, including The Arch London, Bovey Castle and The Capital London.

The Online Hotel Guest Experience Survey by BluSky Marketing is designed for independent luxury and boutique hotels. It allows hotel guests who have actually stayed at the respective property to give their feedback directly to the hotel easily and quickly online. The online survey is specifically developed for each hotel and can support the hotel to continuously evolve and refine their product, as well as anticipate changing guest needs.

This unique benchmarking report based on real reviews from real guests, enables hoteliers to monitor their respective performance against their contemporaries. This report will continue to grow in stature as BluSky Marketing continues to sign up additional independent luxury and boutique hotels. Hotels recently signed up to the programme include Lords of The Manor, The Marcliffe Hotel & Spa, The Feathers and Feversham Arms & Verbena Spa.

"BluSky Marketing’s benchmarking report has enabled our business to ensure that we are achieving the highest levels of service. We have managed to record more client data thus enabling our hotel to tailor even more of our customer experience. Without the survey I would not have the information to act upon of which I find to be invaluable," commented Grant Powell, General Manager at The Arch London.

BluSky Marketing’s Luxury Hotel Clients include: Adelphi Hotel & Spa, The Arch London, The Bingham, Bovey Castle, The Capital London, The Cadogan, The Devonshire Arms, The Feathers, Feversham Arms & Verbena Spa, Hotel Maiyango, Lords of the Manor, The Marcliffe Hotel & Spa, No11 Cadogan Gardens, Rockliffe Hall and Stapleford Park.