Shackerley helps Hotel La Tour to establish new identity

Shackerley’s ceramic granite facades have helped to create a unique and striking brand identity for Hotel La Tour Ltd, perfectly complementing the ultra modern design of the company’s £24m flagship hotel in Birmingham.

PHP Architects of Northampton specified Sureclad ceramic granite ventilated cladding in two contrasting colours and textures to provide a dramatic outer envelope for this landmark building, the first of five city centre 4-star hotels that Hotel La Tour is hoping to open across the UK .

Over 4300m2 of prefabricated ceramic granite has been installed in conjunction with a Sureclad Access System, with gleaming white facades in natural travertine effect finish providing a striking counterpoint to the highly polished black ceramic granite elevations and the hotel’s darkened glazing.

Shackerley’s ceramic granite was specified for its attractive premium quality appearance, strength and hardness, durability and low maintenance properties. It has the aesthetic appeal of naturally hewn stone but is an engineered material with none of the flaws and weaknesses of granite or marble.

Adrian Colman, Hotel La Tour Operations Director, commented: ‘We have set out to build a new brand in city centre hotels. As our flagship venue, the new hotel in Birmingham is critically important in showcasing our values, and the design and finish of the building, with its eyecatching ceramic granite and glass envelope, have been crucial in achieving this.’

For further information please contact Shackerley on 0800 783 0391 or visit www.shackerley.com