Technal develops new company ethos

Housing Wed, Mar 23, 2016 10:26 AM

Technal develops new company ethos

Technal is the international leader in the manufacture of aluminium windows and facades. Central to the company's global expansion has always been the strategy of diversification and innovation, offering each local market the precise products they need.  Technal’s current product portfolio is, therefore, highly diverse.  However, the brand has always strongly retained its own individual characteristics, created out of its strong corporate culture and shared across the whole business.

The aim of the new strapline, ‘The world looks better’, is to unify communications across all Technal’s markets and to share the values that make up the brand’s ethos – a genuine passion for contemporary architecture and timeless design, the commitment to enhancing user comfort and quality of life, and to reducing energy consumption and minimising impact on the environment.

The world will be a better place if we all play our part in protecting and conserving the earth’s natural resources. Technal's commitment the environment includes taking aluminium recycling initiatives to the next level, developing systems for buildings with low or zero energy consumption, and achieving standards for energy efficiency that go beyond statutory requirements.

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