ROCKWOOL Ltd, a leader in stone wool insulation, has assembled a dedicated team of Contractor Sales Specialists to support the recent introduction of its Trade Contractor Range of Thermal and Sound insulation products.
These Contractor Sales Specialists are providing live, on-the-road demonstrations, expert support and practical advice for small to medium sized contractors, helping them to bring the experience of the new range to life and take advantage of the growing opportunity within home renovation projects for improved sound insulation. In response to the success of the new Thermal and Sound range, ROCKWOOL has already grown the team to meet the needs of a fast expanding customer base.
“With an ageing housing stock, greater urbanisation, increasing noise pollution from roads, rail and air and the wider adoption of domestic electronics, TV and audio systems in the home, effective sound insulation is increasingly a priority for homeowners," says Ian Knowles, ROCKWOOL National Sales Manager – Merchants. “Our focused Sound range offers exceptional noise reduction performance and presents clear opportunities for the contractor to up sell their offer and add value when working on new build as well as home improvement and extension projects. Our Contractor Sales Specialists are out on the road in merchant branches and on-site across the country to bring this added value to life, showing contractors and their customers how they can ‘experience’ the very real benefits that ROCKWOOL insulation can provide – once heard, seen and touched, they’re never forgotten.”
With its dense, non-directional fibre structure, ROCKWOOL Sound Insulation effectively traps sound waves and dampens vibration to provide an enhanced noise reducing solution both between adjacent properties and between rooms within the same home. ROCKWOOL’s team of Contractor Sales Specialists are driving training initiatives at store level, directly supporting merchants in trade days and visiting sites to demonstrate these tangible advantages that ROCKWOOL offers in this growing Sound Category, with potential applications covering media rooms, home office, loft conversions, en suite bathrooms and music rooms. They also offer memorable product demos to showcase the Fire, Moisture Resistance and Fit performance of the new range.
ROCKWOOL Sound and Thermal Insulation is available in a range of sizes with clear, new packaging making it quick and simple to match product to the intended application, dimensions and coverage required. With the additional work of the Contractor Sales Specialists in the field and further video and product information available through a dedicated section of the ROCKWOOL website, contractors can now easily select and install the right insulation for a specific purpose on a project.
ROCKWOOL Thermal and Sound Insulation features the patented Flexi edge technology,* which enables fast and straightforward fitting, eliminating gaps and ensuring that the insulation holds its shape and always performs to specification for the lifetime of the building. As ROCKWOOL insulation is manufactured from stone, it also provides unmatched fire resistance and a Euroclass A1 Fire Rating. The new range is able to meet and exceed Part L (thermal), Part E (sound) and Part B (fire) of the Building Regulations, when installed in accordance with the ROCKWOOL guidelines.
